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Hello from justETF,

Today we’re showing you the most popular ETF investment guides for 2025. Get a clear and simple overview of how many ETFs exist for a given theme or index, what the total expense ratio is, and which ETFs have performed the best or are the most cost-efficient.

The most popular investment guide on justETF – no surprise here – is once again the one on the MSCI World.
But which investment guides take spots 2 through 7?

Enjoy reading!

Best regards,
Charlene from justETF
 

The most popular investment guides 2025
 

1st Place: MSCI World

The MSCI World is considered the gold standard among global indices. You can get the cheapest ETFs on what is probably the most popular global index starting at just 0.10% TER.
 

The most popular investment guides 2025
 

2nd Place: Global Dividends

Generate passive income with ETFs? It works – for example with ETFs on global dividend stocks.
 
 

3rd Place: S&P 500

After two very strong years, the U.S. index has been performing somewhat weaker than other country indices so far this year. What’s next?
 
 

4th Place: Gold

Last year, Gold left stocks and other assets in the dust. No surprise that this investment guide was once again among the most popular this year.
 

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The most popular investment guides 2025
 

5th Place: AI

Artificial intelligence has been booming since the end of 2022. With ETFs, you can also take part in this trend.
 
 

6th Place: MSCI Emerging Markets

The MSCI Emerging Markets remains a core component of many portfolios. After lagging behind developed markets in 2024, emerging markets are ahead so far this year.
 
 

7th Place: Defense

A new entry among the most popular investment guides is the one on defense. In times of geopolitical tensions, the topic remains highly relevant.
 

Market Radar
Asset 4W chart 52W low/high in 2025 1 month
MSCI World +8.95% +2.13%
MSCI Emerging Markets +19.22% +6.40%
S&P 500 +6.21% +2.73%
FTSE 100 +16.12% -0.84%
Gold +34.02% +12.45%
Bitcoin +8.40% -3.89%
Commodities +0.05% +1.54%

Change in % per 23/09/2025 in GBP, based on the largest ETP.

 

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